India Spotlight

Kerala aims to attract a broader range of visitors through new offerings and strategic partnerships

Investments are made to sharpen Rajasthan’s various tourism niches, from luxury travel and wedding tourism to spiritual tourism

West Bengal's new government is working with the travel trade to strengthen destination marketing, improve infrastructure and unlock investment as it seeks to position the state as a year-round tourism destination

Gujarat is expanding beyond its traditional pilgrimage appeal by investing in heritage, wildlife, events and infrastructure to position itself as a year-round tourism destination

Goa is expanding its appeal beyond beaches and nightlife, focusing on cultural heritage, wellness retreats, and eco-tourism to attract travellers across all seasons

The Himalayan state is easing border permit requirements and investing in infrastructure upgrades as it seeks to attract more domestic and inbound visitors through niche and experience-led tourism

Uttarakhand is seeing rising tourism demand, driven by domestic travel and growing interest in wellness, adventure and pilgrimage, as the state looks to manage growth and expand year-round travel

Tamil Nadu is attracting a new generation of travellers drawn to culture, wellness, nature and local experiences, as the state expands beyond its traditional spiritual tourism appeal

Karnataka is advancing tourism growth through policy support, regional development and rising domestic demand, with a focus on experiential travel and lesser-known destinations

India’s Maharashtra state is developing new tourism circuits and infrastructure to attract investment, spread visitor flows across regions and support long-term growth