India Spotlight

Domestic tourists may contribute the lion’s share of arrivals to Madhya Pradesh, but the central Indian state is working to raise awareness among overseas travel agencies and foreign travellers

Odisha is drawing more domestic and international visitors as new infrastructure, policy support and private investment lift the state’s tourism sector, although operators say limited global reach and transport links continue to hold back growth

Rising spiritual travel and new tourism projects are transforming Uttar Pradesh into one of India’s fastest-growing destinations, boosting arrivals and investment across key cities like Agra, Ayodhya and Varanasi

Kashmir’s hospitality sector, hit hard by the April Pahalgam attack, is gradually recovering as stakeholders work to rebuild traveller confidence

While domestic interest in Puducherry is the main tourism driver, international travellers are starting to notice this destination that is famed for its French colonial heritage

Andhra Pradesh targets international tourism with new policy and global promotion

The state has launched a new tourism policy and brand identity to boost domestic and international arrivals, with a focus on infrastructure, adventure tourism, and investor-friendly reforms

Goa is expanding its appeal beyond beaches and nightlife, focusing on cultural heritage, wellness retreats, and eco-tourism to attract travellers across all seasons

Kerala aims to attract a broader range of visitors through new offerings and strategic partnerships

Investments are made to sharpen Rajasthan’s various tourism niches, from luxury travel and wedding tourism to spiritual tourism