India Spotlight

Odisha is drawing more domestic and international visitors as new infrastructure, policy support and private investment lift the state’s tourism sector, although operators say limited global reach and transport links continue to hold back growth

Gujarat is expanding beyond its traditional pilgrimage appeal by investing in heritage, wildlife, events and infrastructure to position itself as a year-round tourism destination

The state has launched a new tourism policy and brand identity to boost domestic and international arrivals, with a focus on infrastructure, adventure tourism, and investor-friendly reforms

Rising spiritual travel and new tourism projects are transforming Uttar Pradesh into one of India’s fastest-growing destinations, boosting arrivals and investment across key cities like Agra, Ayodhya and Varanasi

India’s Maharashtra state is developing new tourism circuits and infrastructure to attract investment, spread visitor flows across regions and support long-term growth

Tamil Nadu is attracting a new generation of travellers drawn to culture, wellness, nature and local experiences, as the state expands beyond its traditional spiritual tourism appeal

Andhra Pradesh targets international tourism with new policy and global promotion

Kerala aims to attract a broader range of visitors through new offerings and strategic partnerships

Kashmir’s hospitality sector, hit hard by the April Pahalgam attack, is gradually recovering as stakeholders work to rebuild traveller confidence

The Himalayan state is easing border permit requirements and investing in infrastructure upgrades as it seeks to attract more domestic and inbound visitors through niche and experience-led tourism