Right moves forward
Conversations at trade events for our industry have been gravitating most towards three areas – digitalisation, manpower pains, and sustainability. Naturally, these three topics...
The talent challenge: It is time for the industry to emphasise...
The latest UNWTO World Tourism Barometer recorded a 182 per cent year-on-year increase in international tourism for the January-March 2022 period, with destinations everywhere...
Walking the good talk
We have crossed the mid-year mark so swiftly. Time flies especially fast when you are busy attending to pent-up travel needs and catching up...
Getting to know ChatGPT
I most certainly sit in the laggard category within the technology sphere. Most tech innovations do not send a shiver of excitement through me, and I remain contented with my trusty circa-2015 MacBook Pro and Samsung Galaxy S21 FE (for context, the S23 was launched this February).
Perfecting the fun of travel
These trends bode especially well for operators of expeditions and adventure experiences, which are not restricted to just adrenaline-filled activities but also include soul-stirring immersions into the culture, landscape and habitat of rarely explored destinations.
Marketing showdown
Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.
A splendid time
Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing.
From leveraging the power...
Ready for change
The purpose of innovation needs clarity and buy-in from all levels and users, so as to avoid fear and suspicion of technology coming in to replace jobs held by humans
