Marketing showdown
Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.
Right moves forward
Conversations at trade events for our industry have been gravitating most towards three areas – digitalisation, manpower pains, and sustainability. Naturally, these three topics...
The talent challenge: It is time for the industry to emphasise...
The latest UNWTO World Tourism Barometer recorded a 182 per cent year-on-year increase in international tourism for the January-March 2022 period, with destinations everywhere...
New yardsticks: Goodbye volume; hello quality dispersal and spend
It takes two to tango, so (destination developers and marketers) have been shaping the narrative the right way themselves, through messages that inspire meaningful, immersive and sustainable travel.
Love never ends: We can’t stop the war, but we can...
...the travel and tourism industry has shown throughout the pandemic – the one crisis that has spared nobody – that selflessness prevails even when individuals and organisations are struggling for survival themselves
Groundhog Day: Omicron brings back recovery woes
...living with Covid should not be an endless chain of disruption, confusion, complexity and hopelessness, as some of the Omicron measures taken by anxious governments have made people feel
A challenged recovery: Too many differences in Asia spoil the broth
Asia is one region but every nation is different in many ways, which makes a mutually agreed upon travel restart strategy challenging to achieve.
Sleepless in Asia: Destination developments keep chugging on
Some of these developments will help to push traveller traffic away from the usual popular haunts – so important in a safe-distanced, post-pandemic world – and into areas that can stand to benefit from some tourist income.
Hey, who turned on the lights?: Defeating darkness with creativity
Travel and tourism players may be living in one of their darkest times in modern history, but these are also days of bright ideas that could forever change how people travel and appreciate destinations.
Hate matters: Anti-Asian Hate is influencing travel intentions
Unlike the AAPI community who has to face the problem at home, the Asian travelling community has a choice of where they want to holiday. And they will very likely pick somewhere safe and welcoming.
