Opinion

Asia is one region but every nation is different in many ways, which makes a mutually agreed upon travel restart strategy challenging to achieve.

People around the world are becoming increasingly health conscious, and their needs are fuelling impressive growth in wellness products and services. According to the...

Between the human survival instinct of fight or flight, some travel companies have chosen to fight back in innovative ways.

For travellers who yearn for off-the-beaten-path experiences, whether to feed their desire to be first-movers or to avoid contributing to overtourism in hot locations, Asia-Pacific has plenty of gems waiting to be discovered

Unlike the AAPI community who has to face the problem at home, the Asian travelling community has a choice of where they want to holiday. And they will very likely pick somewhere safe and welcoming.

It takes two to tango, so (destination developers and marketers) have been shaping the narrative the right way themselves, through messages that inspire meaningful, immersive and sustainable travel.

The impact will be far-reaching. Industry members who adopt a “it is not my problem because I don’t do Russia” may want to think...

There is hope that these positive preferences (of millennial and Gen Z travellers) will rub off on their offspring and catalyse responsible travel and tourism development into the future

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

These trends bode especially well for operators of expeditions and adventure experiences, which are not restricted to just adrenaline-filled activities but also include soul-stirring immersions into the culture, landscape and habitat of rarely explored destinations.