Opinion

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

The travel and tourism community, as I know it, is hardly greedy and selfish. We seek humour in tough situations and we reach out to lift one another, even if we are competitors in the business.

These trends bode especially well for operators of expeditions and adventure experiences, which are not restricted to just adrenaline-filled activities but also include soul-stirring immersions into the culture, landscape and habitat of rarely explored destinations.

I most certainly sit in the laggard category within the technology sphere. Most tech innovations do not send a shiver of excitement through me, and I remain contented with my trusty circa-2015 MacBook Pro and Samsung Galaxy S21 FE (for context, the S23 was launched this February).

Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.

Some of these developments will help to push traveller traffic away from the usual popular haunts – so important in a safe-distanced, post-pandemic world – and into areas that can stand to benefit from some tourist income.

Most people don’t want the pursuit of sustainability to be a personal burden

...living with Covid should not be an endless chain of disruption, confusion, complexity and hopelessness, as some of the Omicron measures taken by anxious governments have made people feel

Every other day since November, I have been receiving ‘Bangkok Demonstrations’ update from Bangkok-based DMC Destination Asia and regular ‘Situation Update: Thailand Political Developments’...

People around the world are becoming increasingly health conscious, and their needs are fuelling impressive growth in wellness products and services. According to the...