Opinion

Learning to live with C-19 is key to stable recovery

Some of these developments will help to push traveller traffic away from the usual popular haunts – so important in a safe-distanced, post-pandemic world – and into areas that can stand to benefit from some tourist income.

Most people don’t want the pursuit of sustainability to be a personal burden

...the travel and tourism industry has shown throughout the pandemic – the one crisis that has spared nobody – that selflessness prevails even when individuals and organisations are struggling for survival themselves

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

The weather is looking like a Katy Perry song for a while now – it’s hot then it’s cold, it’s yes then it’s no,...

Travel and tourism players may be living in one of their darkest times in modern history, but these are also days of bright ideas that could forever change how people travel and appreciate destinations.

People around the world are becoming increasingly health conscious, and their needs are fuelling impressive growth in wellness products and services. According to the...

These trends bode especially well for operators of expeditions and adventure experiences, which are not restricted to just adrenaline-filled activities but also include soul-stirring immersions into the culture, landscape and habitat of rarely explored destinations.

Destinations that are most desperate for the return of tourism but have lost marketing budget or tourism leadership due to their own set of challenges, are finding it hard to make themselves heard in the din of intense destination marketing today.