Booking.com and CHOOOSE have partnered as part of their shared vision to increase traveller awareness about the carbon implications of their trips and enable them to make informed and responsible choices.
The partnership will start by exploring how best to provide transparent information about the carbon emissions associated with a booking on the platform, beginning with accommodation and moving on to other travel products and services, including flights.
This will expand to the introduction of carbon offsetting options within the customer journey, and eventually provide travellers with the option to address the CO2 emissions associated with their trip directly on Booking.com, by supporting a portfolio of certified nature-based solutions aligned with the UN Sustainable Development Goals.
Danielle D’Silva, head of sustainability, Booking.com said: “With half of travellers citing that recent news about climate change has influenced them to make more sustainable travel choices, supporting travellers to make more informed decisions related to the carbon footprint of their trips is a top priority for us.
“Together with CHOOOSE, we can provide information in a more transparent manner, and through trusted climate projects, can offer another way for travellers to make more mindful travel decisions.”
Andreas Slettvoll, CEO, CHOOOSE added: “The challenging bit is that many still don’t know exactly where or how to start. That’s why we are proud to team up with Booking.com making information about carbon emissions more accessible and ultimately actionable for people worldwide. Through the partnership, we can turn sustainable intentions into more concrete sustainable actions.”