Vietnam’s tourism landscape has been making headlines, with a wave of new hotels and tourism infrastructure being announced and launched. Amadeus’ latest market study also noted an 11 per cent boost in international air travel to Vietnam between March 2025 and March 2026.
In this episode of TTG Conversations: Five Questions, Paul Wilson, vice president, Hospitality Asia-Pacific at Amadeus discusses the factors that make Vietnam a hot destination for travellers, what travel and tourism suppliers need to do to stand out in Vietnam’s competitive space, and why AI can improve efficiency in the competition for travellers’ attention and business.
