Top News Maldives aims to attract more Indian tourists By TTG Asia / Posted on 16 November, 2021 10:27 Visit Maldives has kicked off a three-month campaign, in partnership with India’s OTA Yatra and Go First airline, to further boost arrivals from India, which is the top source market for the island nation. The campaign, launched on November 8, is aimed at creating buzz and destination awareness among potential travellers from India to the Maldives. Managing director of Visit Maldives, Thoyyib Mohamed, said the new campaign “will help in creating more momentum for the Maldives’ brand within the Indian market, which would of course result in increased bookings and future arrival numbers”. During the campaign, ads will be placed in Yatra and Go First’s online platforms to promote the Maldives as a safe and leading destination, highlighting the stringent safety measures and the unique geographical formation of the islands which naturally allow tourists to social distance and unwind in peace and tranquility. Through the campaign, Visit Maldives will work to leverage the follower base of Yatra and Go First to create destination awareness, generate leads and create conversions and increase arrivals from India. The campaign is estimated to make more than 5.8 million impressions through the ads, and secure over 7,000 bookings through various forms of advertising content posted on physical and virtual spaces of Yatra as well as Go First. As of October 31, the Maldives has welcomed a total of 1,011,122 travellers, of which 228,297 were from India, making it the top source market.