Tag: Destination Campaign
Sri Lanka Tourism Alliance rolls out year-round travel campaign
The Sri Lanka Tourism Alliance has launched a new global campaign titled Love Sri Lanka, Always, aimed at encouraging travel throughout the year and...
Sri Lankan hotels launch own tourism campaign
Sri Lankan hotels, frustrated by the prolonged delay in a national tourism branding campaign, have jointly launched their own digital marketing initiative targeting travellers...
Agoda, Saudi Tourism Authority to boost Asia-Pacific travel to Saudi Arabia
Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has partnered with the Saudi Tourism Authority to promote Saudi Arabia’s cultural heritage and...
Sri Lanka to develop new nation branding tourism strategy
Sri Lankan authorities are bringing together all stakeholders in tourism at a conference in January to finalise a nation branding strategy to propel the...
Qatar’s new campaign spotlights attractions and experiences
Visit Qatar has launched its latest global campaign, Surprise Yourself, in an effort to attract six million visitors annually and establish Qatar as a must-visit tourist destination by...
Brisbane set for major tourism boost with new developments, opening of...
Brisbane is expecting to see a significant surge in visitation this year, driven by the launch of the Queen’s Wharf project and the arrival...
A world where destinies collide
In April, Sofitel introduced its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors in a short film set in the...
Lionel Messi brings star power to Saudi Tourism’s new campaign
Saudi’s national tourism brand Saudi Welcome To Arabia has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi.
The Go Beyond...
Victoria’s High Country unlocks local secrets with new campaign
Victoria’s High Country in Australia has launched a new campaign where visitors ‘sign’ a secret pact online to get access to the wonders of...
Ras Al Khaimah rolls out new whimsical campaign
Ras Al Khaimah Tourism Development Authority’s (RAKTDA) latest brand campaign showcases the Emirate as the ideal place for a ‘purrrfect vacation’, with a cat...
