The Singapore Tourism Board (STB) has joined hands with kid-centric app Voot Kids and Indian animation company Green Gold Animation to take Indian audiences on a virtual adventure in Singapore through an animated mini-series featuring the iconic Indian comic character Chhota Bheem.
Titled Chhota Bheem – Adventures in Singapore, the series seeks to engage families and children across India in an innovative format amid pandemic-induced travel restrictions. Launched on July 17, the series has seven episodes, and is available in three languages – English, Hindi and Tamil.
Chhota Bheem – Adventures in Singapore features popular attractions such as Jewel Changi Airport
The web-series follows Chhota Bheem and friends as they celebrate his birthday in Singapore by embarking on various activities. Each episode takes the viewer through different experiences in Singapore, from action and adventure to shopping and food, all from the comfort of their homes.
Featured attractions include Jewel Changi Airport and its HSBC Rain Vortex, Singapore Botanic Gardens, the Singapore Zoo and Night Safari, among others. The series also features the city’s skyline, framed by Marina Bay Sands Integrated Resort, as well as landmarks such as Singapore Flyer and Gardens by the Bay.
Bheem and friends also traverse the streets of the island city, taking in its diverse sights and sounds, as well as restaurants and cuisines. In addition to the webisodes, e-books and interactive games featuring their adventures are also available for download from the Voot Kids app.
GB Srithar, regional director, India, Middle East & South Asia (IMESA), Singapore Tourism Board, said: “As part of a vision to engage our Indian audiences creatively in the new Covid-19 environment, the STB has been harnessing technology to reimagine its content, products and offerings.
“We have explored new partnerships and social engagements with many well-known brands. Many of these collaborations involved Indian talents and influencers working with Singaporean artistes, presenting their common passions to the Indian audiences virtually through engaging storytelling and showcasing of the destination. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India.”
The Singapore Tourism Board (STB) has joined hands with kid-centric app Voot Kids and Indian animation company Green Gold Animation to take Indian audiences on a virtual adventure in Singapore through an animated mini-series featuring the iconic Indian comic character Chhota Bheem.
Titled Chhota Bheem – Adventures in Singapore, the series seeks to engage families and children across India in an innovative format amid pandemic-induced travel restrictions. Launched on July 17, the series has seven episodes, and is available in three languages – English, Hindi and Tamil.
The web-series follows Chhota Bheem and friends as they celebrate his birthday in Singapore by embarking on various activities. Each episode takes the viewer through different experiences in Singapore, from action and adventure to shopping and food, all from the comfort of their homes.
Featured attractions include Jewel Changi Airport and its HSBC Rain Vortex, Singapore Botanic Gardens, the Singapore Zoo and Night Safari, among others. The series also features the city’s skyline, framed by Marina Bay Sands Integrated Resort, as well as landmarks such as Singapore Flyer and Gardens by the Bay.
Bheem and friends also traverse the streets of the island city, taking in its diverse sights and sounds, as well as restaurants and cuisines. In addition to the webisodes, e-books and interactive games featuring their adventures are also available for download from the Voot Kids app.
GB Srithar, regional director, India, Middle East & South Asia (IMESA), Singapore Tourism Board, said: “As part of a vision to engage our Indian audiences creatively in the new Covid-19 environment, the STB has been harnessing technology to reimagine its content, products and offerings.
“We have explored new partnerships and social engagements with many well-known brands. Many of these collaborations involved Indian talents and influencers working with Singaporean artistes, presenting their common passions to the Indian audiences virtually through engaging storytelling and showcasing of the destination. This creative partnership with Voot Kids and Green Gold is our first animation project and we are happy to offer this to the family audiences in India.”