Tag: Destination Marketing
West Bengal: A new chapter for tourism
West Bengal's new government is working with the travel trade to strengthen destination marketing, improve infrastructure and unlock investment as it seeks to position the state as a year-round tourism destination
Adelaide gains ground
New tourism experiences, luxury hotel openings, and stronger Asian air links are helping Adelaide emerge as a destination in its own right
Global luxury travel brands bet bigger on Asia-Pacific
Luxury travel suppliers from Europe and Latin America are stepping up investments in Asia-Pacific as the region cements its position as one of the...
Switzerland’s new luxury positioning emphasises discretion and elegance
In a flurry of luxury destination branding, Switzerland Tourism (ST) is opting for understated and meaningful promises over loud declarations with its new Swiss...
New York City updates halal travel guide ahead of 2026 World...
New York City Tourism + Conventions, in partnership with CrescentRating and HalalTrip, has released the 2026 edition of the New York City Halal Travel...
New Australian platform connects users with local experiences
An Australian media platform focused on creator-led discovery is set to launch a new app aimed at connecting users with local businesses and experiences.
Developed...
Türkiye highlights Bollywood filming locations to attract Indian travellers
Türkiye is encouraging Indian travellers to explore destinations featured in Bollywood films, positioning familiar on-screen locations as entry points for travel across the country.
By...
Monaco launches international leisure campaign across key markets
Visit Monaco has introduced a new international leisure campaign, Monaco, Everything At Once., aimed at strengthening awareness and appeal across its main target markets.
The...
Expanding horizons
Destination NSW ramps up India outreach with government backing, airline partnerships and Sydney‑plus strategy to showcase city icons and regional experiences
Sydney’s big cricket draw
Cricket and major sports events are increasingly bringing Indian visitors to Sydney, with venues like the Sydney Cricket Ground offering a gateway to the city’s attractions and experiences














