Tag: Destination Marketing

Czechia is encouraging Indian travellers to plan 2026 holidays with greater flexibility through its Feel Free To concept, which promotes experience-led travel shaped around...

Sri Lanka is targeting three million tourist arrivals in 2026, up from a record 2.36 million in 2025, but hoteliers have expressed caution, citing...

The shift away from mass tourism activities towards the low-profile yet meaningful and potentially high-yield “micro-experiences” embedded in daily life took centre stage at...

Darwin – or Garramilla to the Larrakia people, Traditional Custodians of the land – is set to welcome 300 travel agents from key international...

Destination marketers are riding on the influential power of popular games, addictive films, celebrated musicians and more, to inspire travel dreams and convert interest into bookings

India’s inbound travel players have expressed deep disappointment over the drastic reduction in the government’s budget for overseas destination promotion and publicity. The Union Budget...

Tourism Malaysia has unveiled its Visit Malaysia 2026 (VM2026) campaign in India along with a target of 1.6 million Indian arrivals. A series of...

The Maldives’s newly launched destination campaign, the World’s Biggest Getaway, which dishes out free holidays to lucky winners throughout 2025, has been a big...

In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting...

India has become the fifth-largest inbound tourism source market for Australia for the year ending in August 2024, up from its position as the...