Czechia is encouraging Indian travellers to plan 2026 holidays with greater flexibility through its Feel Free To concept, which promotes experience-led travel shaped around personal interests rather than fixed itineraries.
The approach aligns with changing Indian outbound travel patterns, as demand increasingly extends beyond traditional summer periods. Czechia’s strategy for the Indian market emphasises year-round flexibility and the ability to tailor trips across seasons, appealing to travellers interested in culture, wellness, landscapes, gastronomy and heritage without fixed itineraries.
The destination is positioning itself as suitable for travel across all seasons, including winter, spring, summer and autumn. Czechia’s compact geography and transport connectivity support shorter breaks as well as multi-region itineraries throughout the year.
Winter travel highlights include city stays in Prague, museums, music venues, seasonal markets and cafés, alongside spa-based travel in the Karlovy Vary Region. The country’s spa tradition offers wellness-focused experiences that align with slower-paced travel during the colder months.
From spring to autumn, Czechia offers regional travel options that can be added without extensive travel times. South Bohemia and Český Krumlov provide access to historic towns and countryside routes, while Bohemian Switzerland supports nature-based travel during warmer seasons. South Moravia offers vineyard landscapes and food-led travel centred on wine production and regional cuisine.
“With our new concept Feel Free To… we present Czechia not just as a country of sights and monuments, but as a destination defined by a feeling – one of freedom, ease, and genuine experiences. We want travellers to feel the freedom to explore country on their own terms,” said Barbara Andelova, international markets manager, CzechTourism.
