The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the Abu Dhabi Specialist Programme, an e-learning platform which will educate travel trade industry professionals with all destination-related information about the emirate through a series of online courses.
The programme will be rolled out in three phases in several languages across 17 markets, including the UK, the US, Canada, India, Australia, New Zealand, China, South Korea, Germany, France, Italy, Ireland and Russia, as well as GCC countries.
The first phase was launched on May 4, in the US, the UK, Canada, Australia, New Zealand and India.
Designed specifically for industry partners such as tour operators, travel agents and wholesalers, the Abu Dhabi Specialist Programme will equip travel trade professionals with up-to-date information about the UAE capital, so that they will be able to better promote the destination.
The e-initiative, which is part of DCT Abu Dhabi’s response to the Covid-19 crisis, aims to reach a larger number of travel trade agents worldwide, including previously untapped markets like Canada and New Zealand, according to Saood Al Hosani, acting undersecretary at DCT Abu Dhabi.
The courses encompassed in the programme cover information related to key attractions in Abu Dhabi, local events, accommodation options, and much more. Additionally, it includes a rewards section featuring incentive programmes, exclusively available for Abu Dhabi Specialists – travel trade agents who graduate from the main programme.
The Abu Dhabi Specialist Programme is now available for travel trade professionals on abudhabispecialist.com.
For the Indian travel industry, upon successful completion of two modules, agents can win an Amazon gift voucher worth Rs 10,000 (US$132). As well, upon successful completion of the Specialist Programme, agents stand to win the latest smartphones and a trip to Abu Dhabi.