Tag: Destination Marketing
“Mono-searching” in travel procurement among consumers is obsolete, claims travel specialist
In today’s digitally connected world, travellers are no longer confined to one source for inspiration, with Sarah Mathews, managing director of eTourism Frontiers, noting...
Tourism Australia steps up efforts in India to boost tourist arrivals
India has become the fifth-largest inbound tourism source market for Australia for the year ending in August 2024, up from its position as the...
Uttar Pradesh eyes Asian investors for Buddhist tourism development
The northern Indian state of Uttar Pradesh is looking to collaborate with governments across South Asia and South-east Asia to attract Foreign Direct Investment...
Sri Lanka gears up to launch global tourism campaign
The Sri Lankan government is preparing to launch a tourism promotion campaign in key source markets in coming weeks ahead of the forthcoming winter...
UNWTO and Netflix partner on screen tourism push
UNWTO and Netflix have partnered on the publication of a report which looks at the role of film and series as drivers for tourism...
Dubai Tourism ropes in Hollywood stars Jessica Alba and Zac Efron...
Dubai Tourism has launched a new global campaign, Dubai Presents, showcasing the Middle Eastern city via a series of blockbuster trailers featuring Hollywood A-listers...
STB engages Indian travellers with animated mini-series
The Singapore Tourism Board (STB) has joined hands with kid-centric app Voot Kids and Indian animation company Green Gold Animation to take Indian audiences...
TTG Conversations: Five Questions kicks off April season with resident sentiments...
TTG Conversations: Five Questions video series returns for an April season with yet another strong line-up of travel and tourism industry thought leaders, with...
