Will 2022 be the year of travel?
After two years of border closures and international travel restrictions, people are excited to get away. So much so, they are willing to forgo entertainment, shopping and even self-care for six months or longer to travel, finds Jen Catto, chief marketing officer at Travelport
Time for harvest
IHG did not hit pause when travel was forced to do so in the past two years. The chain enriched its brands portfolio, transformed its loyalty programme, enhanced digital capabilities, reduced the cost base, and more, details Kenneth MacPherson, CEO of Europe, Middle East, Asia & Africa
A confidence challenge
Post-lockdown travel requires greater planning ahead but stakeholders are confident that good destination marketing and eased restrictions will help to build back travel confidence. By Rachel AJ Lee
Incentive travel update: Incentive cravings
With travel becoming the forbidden fruit for many, the value of incentive trips has sky rocketed over the past two years, observes Aoife Delaney, president for the Society for Incentive Travel Excellence.
Exhibitions update: A new year of growth potential
Despite the many bumps, knocks, and bruises the exhibitions sector has endured in the past two years, UFI’s Asia-Pacific regional director, Mark Cochrane, remains cautiously optimistic that 2022 will be the year in-person events will gain momentum.
Sydney’s resolute presence
By stimulating activity, launching new hardware, and ramping up marketing for business events experiences, Sydney is paving the way for the post-pandemic return of in-person events of all sizes.
Mounting a curated comeback
Special interest tourism has been given a renewed focus by the Indonesian government, as mass tourism gives way to personalised and immersive travel experiences. By Mimi Hudoyo
Corporate travel update: Into the unknown
Benson Tang, executive director, Corporate Travel Community (CTC), discusses corporate travel recovery in 2022, opportunites, challenges and his industry wishlist.
Looking to a new dawn
Riddled with numerous lengthy lockdowns, interstate travel restrictions, and international border closures, Malaysian events professionals are hopeful that the worst is over and 2022 will be a year of recovery.
The future of experiential events
As the concept of hybrid events continue to evolve and it becomes certain that the new world of events will no longer play by the old rules, Anna Patterson, vice president & managing director at George P Johnson (Singapore) Experience Marketing, makes a checklist for the production of future events.
