Hilton has appointed Tal Shefer as senior vice president of brand management, Asia Pacific, overseeing the company’s brand strategy across the region.
He will lead growth across Hilton’s portfolio, including its expansion in the luxury and lifestyle segment from over 160 to more than 250 trading properties in the coming years.
Shefer brings more than 20 years of experience in hotel management and brand operations, having held leadership roles across Europe, the Middle East and Africa. Most recently, he was vice president of brand operations, EMEA, where he managed hotel openings and transitions, established a hotel openings structure, and oversaw the onboarding of over 500 Small Luxury Hotels of the World properties globally.
