Marriott International and The Fern Hotels & Resorts have surpassed 75 hotel signings and 50 property openings under the Series by Marriott brand in India, less than six months after the collaboration launched in November 2025.
The milestone adds more than 3,556 rooms to Marriott International’s India portfolio and marks one of the company’s fastest regional brand expansions to date.
Developed in partnership with Concept Hospitality Private Limited (CHPL), Series by Marriott was introduced as a collection brand bringing together locally recognised hotel groups under the Marriott Bonvoy platform. The portfolio now spans 43 cities across India, including Tier 1, 2 and 3 markets, as well as resort destinations.
Open properties include The Fern Mumbai, Goregaon, Series by Marriott; The Fern Jaipur, Series by Marriott; The Fern Habitat Goa, Candolim, Series by Marriott; Rakabi The Fern Igatpuri, Series by Marriott; and The Fern Residency Bengaluru, Seshadripuram, Series by Marriott.
The brand targets domestic and regional travellers seeking internationally recognised standards alongside locally rooted hospitality experiences. Properties are designed around core travel essentials such as accommodation, connectivity and service consistency, while incorporating regional identity and destination-specific elements.
Selected hotels within the portfolio also offer fitness facilities, breakfast options and meeting spaces catering to both leisure and business travellers.
In addition, guests staying at participating properties can access Marriott Bonvoy benefits, including points earning and app-based travel services.
“When we launched Series by Marriott in India last November, we spoke of a brand designed to scale with both speed and purpose,” said Kiran Andicot, senior vice president, South Asia, Marriott International. “Reaching 75 signings, with 50 open and operating hotels across the country, in under six months is a validation of that vision. India is not simply a launchpad for this brand; it is proof of concept.”
Suhail Kannampilly, managing director, Concept Hospitality, added that the partnership combined The Fern’s regional hospitality approach with Marriott International’s global distribution and loyalty network, contributing to stronger owner and traveller interest in the brand.
