Travelport and Tourism Malaysia have expanded their strategic destination marketing collaboration following the successful campaign and data analysis work that has accelerated the campaign conversion growth for the Malaysian DMO during the past year.
Travelport will continue to provide Tourism Malaysia with meaningful data and market intelligence used to drive destination marketing campaign decisions. The DMO will use insights from Travelport to educate and engage travel retailers about Malaysia, focusing on continuous growth in visitor arrivals, longer stays and higher spending from tourism.
Malaysia is giving Melaka, Kelantan, Perak, and Perlis the spotlight this year; Ipoh Lake in Perak, Malaysia, pictured
“Travelport provides the meaningful data analysis that we need to effectively educate tourism players about our unique and diversified experiences for travellers so they can promote Malaysia as a top destination for their customers,” said Manoharan Periasamy, director general of the Malaysia Tourism Promotion Board. “Through this collaboration, we have achieved a 50 per cent uplift in campaign conversions compared to 2019.”
Travelport global head of destination marketing Anna Au-Yeung shared: “As we expand our strategic collaboration, Travelport’s data insights will continue to empower Tourism Malaysia with setting the right strategic focus, resource allocation and market priorities as traveller preferences and market conditions continue to evolve.”
This year’s tourism scene in Malaysia is packed with State Visit Year from four states: Melaka, Kelantan, Perak, and Perlis. The country will also host the ASEAN Tourism Forum (ATF) 2025 and the upcoming Visit Malaysia Year that will take place in 2026.
Periasamy said: “We expect that this collaboration will continue to maximise our promotional efforts which will focus on placing Malaysia as the top-of-mind ecotourism destination of the world, through the country’s diverse ecosystems and natural wonders.”
Travelport and Tourism Malaysia have expanded their strategic destination marketing collaboration following the successful campaign and data analysis work that has accelerated the campaign conversion growth for the Malaysian DMO during the past year.
Travelport will continue to provide Tourism Malaysia with meaningful data and market intelligence used to drive destination marketing campaign decisions. The DMO will use insights from Travelport to educate and engage travel retailers about Malaysia, focusing on continuous growth in visitor arrivals, longer stays and higher spending from tourism.
“Travelport provides the meaningful data analysis that we need to effectively educate tourism players about our unique and diversified experiences for travellers so they can promote Malaysia as a top destination for their customers,” said Manoharan Periasamy, director general of the Malaysia Tourism Promotion Board. “Through this collaboration, we have achieved a 50 per cent uplift in campaign conversions compared to 2019.”
Travelport global head of destination marketing Anna Au-Yeung shared: “As we expand our strategic collaboration, Travelport’s data insights will continue to empower Tourism Malaysia with setting the right strategic focus, resource allocation and market priorities as traveller preferences and market conditions continue to evolve.”
This year’s tourism scene in Malaysia is packed with State Visit Year from four states: Melaka, Kelantan, Perak, and Perlis. The country will also host the ASEAN Tourism Forum (ATF) 2025 and the upcoming Visit Malaysia Year that will take place in 2026.
Periasamy said: “We expect that this collaboration will continue to maximise our promotional efforts which will focus on placing Malaysia as the top-of-mind ecotourism destination of the world, through the country’s diverse ecosystems and natural wonders.”