Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) participated at the ADEX Ocean Mission 2024 held in Singapore from April 12 to 14 at the Suntec Singapore Exhibition and Convention Centre.
Along with six industry partners, MMPRC utilised this event to showcase the diving and underwater experiences available in the Maldives at the largest dive fair in the South-east Asia market, as well as to provide the latest destination information to interested visitors and create awareness for the Maldives as a preferred dive destination.
A total of 58,947 visitors dropped by the Visit Maldives booth at the fair – some of the activities included a consumer survey, distribution of informative flash cards about Maldivian marine life, and artworks displaying the different dive locations in the Maldives.
In addition, MMPRC has planned several activities targeting the South-east Asian market, to increase travellers and maintain destination presence. These activities include joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programmes and other events.
With a history spanning 26 years, ADEX is the biggest and longest-running dive expo in Asia, bringing together VIPs and speakers from across the globe and provides a platform for various exhibitors such as dive operators, equipment manufacturers, and national tourism boards of countries.
Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) participated at the ADEX Ocean Mission 2024 held in Singapore from April 12 to 14 at the Suntec Singapore Exhibition and Convention Centre.
Along with six industry partners, MMPRC utilised this event to showcase the diving and underwater experiences available in the Maldives at the largest dive fair in the South-east Asia market, as well as to provide the latest destination information to interested visitors and create awareness for the Maldives as a preferred dive destination.
A total of 58,947 visitors dropped by the Visit Maldives booth at the fair – some of the activities included a consumer survey, distribution of informative flash cards about Maldivian marine life, and artworks displaying the different dive locations in the Maldives.
In addition, MMPRC has planned several activities targeting the South-east Asian market, to increase travellers and maintain destination presence. These activities include joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programmes and other events.
With a history spanning 26 years, ADEX is the biggest and longest-running dive expo in Asia, bringing together VIPs and speakers from across the globe and provides a platform for various exhibitors such as dive operators, equipment manufacturers, and national tourism boards of countries.