Asia-Pacific is a big part of Silversea Cruises strategy in the region, with trade partnerships being a “pivotal focus” for the luxury cruise line, says its new senior vice president, global sales & revenue, Massimo Brancaleoni.
Speaking to TTG Asia, Brancaleoni said: “I truly appreciate the potential this region has for Silversea. It’s a vibrant, dynamic and highly sophisticated region, very different from the Western, mature cruising markets. Recognising those differences, identifying the right product for the Asian customer, and working very closely with our partners in the region will be the key to our success.”
SIlversea’s offerings are well positioned to meet the growing appetite for luxury cruising in Asia-Pacific; Silver Nova’s pool deck, pictured
Strengthening collaborations allows Silversea and its partners to drive mutual growth, as the cruise company aims to amplify its reputation in luxury cruising through innovation and providing “exceptional service, and unparalleled experiences”.
Demonstrating its commitment to the region, Silversea has committed its newest and most sophisticated ships here. The deployment includes Silver Nova, the largest in the Silversea fleet and first of its Nova class, Silver Moon, which succeeds Silver Muse, in 2025.
Brancaleoni noted that Silversea’s offerings are well positioned to meet the growing appetite for luxury cruising in Asia-Pacific.
“Today’s luxury travellers are seeking deeper, more immersive experiences. They desire journeys that are not only luxurious but also sustainable and meaningful. Our guests from Asia seek unique and very special experiences, close encounters with nature, immersive cultural experiences into local communities and the local food and wine scene,” he said.
Silversea offers a range of unique experiences including being the only luxury cruise line with a S.A.L.T. (Sea and Land Taste) programme that aims to connect guests to local tastes of the destinations on their voyage, and its flagship expedition Antarctic Bridge programme where guests skip the Drake Passage and fly straight to the White Continent to take the six-day cruise.
“Our focus on exclusive, transformative experiences and deep community engagements is a testament to our unwavering commitment to redefining luxury cruising. With the launch of groundbreaking vessels like Silver Endeavour, Silver Nova and Silver Ray, we are actively broadening our appeal to a younger demographic while reinvigorating our loyal guests with fresh, innovative features, experiences, and destinations,” Brancaleoni added.
Asia-Pacific is a big part of Silversea Cruises strategy in the region, with trade partnerships being a “pivotal focus” for the luxury cruise line, says its new senior vice president, global sales & revenue, Massimo Brancaleoni.
Speaking to TTG Asia, Brancaleoni said: “I truly appreciate the potential this region has for Silversea. It’s a vibrant, dynamic and highly sophisticated region, very different from the Western, mature cruising markets. Recognising those differences, identifying the right product for the Asian customer, and working very closely with our partners in the region will be the key to our success.”
Strengthening collaborations allows Silversea and its partners to drive mutual growth, as the cruise company aims to amplify its reputation in luxury cruising through innovation and providing “exceptional service, and unparalleled experiences”.
Demonstrating its commitment to the region, Silversea has committed its newest and most sophisticated ships here. The deployment includes Silver Nova, the largest in the Silversea fleet and first of its Nova class, Silver Moon, which succeeds Silver Muse, in 2025.
Brancaleoni noted that Silversea’s offerings are well positioned to meet the growing appetite for luxury cruising in Asia-Pacific.
“Today’s luxury travellers are seeking deeper, more immersive experiences. They desire journeys that are not only luxurious but also sustainable and meaningful. Our guests from Asia seek unique and very special experiences, close encounters with nature, immersive cultural experiences into local communities and the local food and wine scene,” he said.
Silversea offers a range of unique experiences including being the only luxury cruise line with a S.A.L.T. (Sea and Land Taste) programme that aims to connect guests to local tastes of the destinations on their voyage, and its flagship expedition Antarctic Bridge programme where guests skip the Drake Passage and fly straight to the White Continent to take the six-day cruise.
“Our focus on exclusive, transformative experiences and deep community engagements is a testament to our unwavering commitment to redefining luxury cruising. With the launch of groundbreaking vessels like Silver Endeavour, Silver Nova and Silver Ray, we are actively broadening our appeal to a younger demographic while reinvigorating our loyal guests with fresh, innovative features, experiences, and destinations,” Brancaleoni added.