Malaysia Airlines had signed a strategic, multi-year partnership with the Manchester United football club as its Official Commercial Airline on March 22 in a move to enhance its global reach.
Through this partnership, Malaysia Airlines is poised to extend its renowned Malaysian Hospitality to Manchester United’s vast community of over 1.1 billion fans and followers worldwide by leveraging co-branded marketing initiatives to boost brand recognition to a diverse global audience, while delivering quality service and immersive experiences associated with both brands.
Malaysia Airlines’ new A330neo cabin will feature the Collins Aerospace Elevation Business Class seats
Group managing director of Malaysia Aviation Group, Izham Ismai, said the partnership will boost brand recognition for the airline, especially in Europe and South-east Asia where there is a big fan base.
Brand recognition in Europe is also very important for Malaysia Airlines and the partnership is part of a strategic move as the airline plans to further expand its network in Europe in the near future. Currently, the airline flies only to London.
The airline will also launch flights to three new destinations from its main hub in Kuala Lumpur – Malé, Danang and Chiang Mai.
Malaysia Airlines will commence daily flights to Male beginning August 1, daily flights to Danang from September 24, and five times weekly flights to Chiang Mai from August 15.
This will mark the airline’s 13th destination in South Asia and 16th in South-east Asia.
Sharing at a press conference, Izham commented that Malaysia Airlines will seek more second- and third-tier city routes to fly to in the future due to the growth potential of these routes for both leisure and business segments.
At the same event, held in tandem with MATTA Fair 2024, Malaysia Airlines also unveiled its new A330neo Business Class and Economy Class seats as part of its fleet modernisation plan, ahead of the first aircraft’s scheduled delivery in 3Q2024.
The airline had ordered 12 A330neo aircraft and will take delivery of four aircraft this year and the rest in the coming years.
The new A330neo cabin will feature many ‘firsts’ for the airline and historically in its fleet. Among these is the introduction of the Collins Aerospace Elevation Business Class seats, featuring an all-suite cabin with individual privacy doors, as well as wireless charging pods available at all 28 of the Business Class seats.
The Recaro CL3810 Economy Class seats feature an ergonomic design and enhanced support, coupled with amenities such as coat hooks, cup holder and ample stowage for added cabin comfort and practicality.
The A330neo will be used for the Kuala Lumpur-Melbourne route, as well as to North and South Asia.
Malaysia Airlines had signed a strategic, multi-year partnership with the Manchester United football club as its Official Commercial Airline on March 22 in a move to enhance its global reach.
Through this partnership, Malaysia Airlines is poised to extend its renowned Malaysian Hospitality to Manchester United’s vast community of over 1.1 billion fans and followers worldwide by leveraging co-branded marketing initiatives to boost brand recognition to a diverse global audience, while delivering quality service and immersive experiences associated with both brands.
Group managing director of Malaysia Aviation Group, Izham Ismai, said the partnership will boost brand recognition for the airline, especially in Europe and South-east Asia where there is a big fan base.
Brand recognition in Europe is also very important for Malaysia Airlines and the partnership is part of a strategic move as the airline plans to further expand its network in Europe in the near future. Currently, the airline flies only to London.
The airline will also launch flights to three new destinations from its main hub in Kuala Lumpur – Malé, Danang and Chiang Mai.
Malaysia Airlines will commence daily flights to Male beginning August 1, daily flights to Danang from September 24, and five times weekly flights to Chiang Mai from August 15.
This will mark the airline’s 13th destination in South Asia and 16th in South-east Asia.
Sharing at a press conference, Izham commented that Malaysia Airlines will seek more second- and third-tier city routes to fly to in the future due to the growth potential of these routes for both leisure and business segments.
At the same event, held in tandem with MATTA Fair 2024, Malaysia Airlines also unveiled its new A330neo Business Class and Economy Class seats as part of its fleet modernisation plan, ahead of the first aircraft’s scheduled delivery in 3Q2024.
The airline had ordered 12 A330neo aircraft and will take delivery of four aircraft this year and the rest in the coming years.
The new A330neo cabin will feature many ‘firsts’ for the airline and historically in its fleet. Among these is the introduction of the Collins Aerospace Elevation Business Class seats, featuring an all-suite cabin with individual privacy doors, as well as wireless charging pods available at all 28 of the Business Class seats.
The Recaro CL3810 Economy Class seats feature an ergonomic design and enhanced support, coupled with amenities such as coat hooks, cup holder and ample stowage for added cabin comfort and practicality.
The A330neo will be used for the Kuala Lumpur-Melbourne route, as well as to North and South Asia.