Travel advisories issued by Western countries still stand
Tours have been redirected towards locals
Myanmar is still struggling to recover from the pandemic and the coup, turning focus over to domenstic travel instead; Bagan in Myanmar, pictured
After more than three years since Myanmar experienced the coup d’état, four since Covid-19 hit, the country’s tourism sector is nearly wiped out.
“Many tour operators are gone for good, others are hibernating, only very few are still active in one way or another,” said Jochen Meissner, managing director of Uncharted Horizons Myanmar.
Domestic tourism forms only a fraction of what it was prior to the pandemic and military coup, mainly comprising group bus tours to Bagan and Inle Lake, and Yangon city tours. Many tourist destinations remain severely restricted, especially in border regions, including Chin, northern Shan, Kayah and Kayin states, while the entire north is a war zone and off limits.
Uncharted Horizon Myanmar’s guest numbers and income are down to 10 to 15 per cent of pre-coup and Covid times, with only two freelance guides left out of the previous seven full-time staff.
Meissner noted that Western visitors have slumped to a few thousand annually, with no more group bookings. Russian, Chinese and Thai tourists form the majority of the small number of arrivals.
According to the Ministry of Hotels and Tourism, in 2023, there were 240,219 arrivals at Yangon International Airport, of which 88 per cent were from China and Asia. “It can be assumed that most are business travellers, while a very small percentage are tourists,” said May Myat Mon Win, general manager at Chatrium Hotel Royal Lake Yangon.
Despite dwindling expatriate numbers, today they form a large part of Uncharted Horizon’s business, along with local day tour group bookings for Yangon. These mainly comprise friends, company outings and team building trips.
Phyoe Wai Yar Zar, managing director at DTH Travel Myanmar, said currently a trimmed team of 12 are employed to deal with “day-to-day matters”. This includes a “few” monthly bookings, predominantly to Yangon and Bagan.
“Western governments continue to urge against travel to Myanmar due to the ongoing political and security instability,” he said, adding they “strongly advise against trips to most tourist areas throughout the country”.
Meissner said he also, as a tour operator, no longer encourages international tourists. “As long as the political situation doesn’t change and the armed conflict doesn’t stop, the situation in the tourism sector will definitely not improve.”
Edwin Briels, founder of Exploration Travel Myanmar, which recently expanded operations to Thailand to curate boutique tours in secondary segments, told TTG Asia: “Everyone is in survival mode.”
He added he received about one booking a month at his Lalay Lodge in Ngapali Beach, but since December 2023, it has become virtually impossible to access the area.
Local focus
Adaption has been key and, like Meissner, most have tapped into the domestic market.
Meisser said Uncharted Horizons is proactively targeting locals. “Our tours were originally designed for foreign visitors. We only later realised that they’re also a great experience for locals, most of whom have never been to areas we visit right across the river from downtown Yangon.”
Mon Win said the majority of hotels are now dependent on local demand in the form of leisure, events and wedding, mostly in Yangon and Mandalay. Kalaw, Ngwesaung and Chaugtha beach enjoy high occupancy rates during public and school holidays.
“The pandemic has changed the game for hoteliers,” she said, adding Chatrium’s traditional core market is Europe, America, Japan and Asia. Today, it mainly serves domestic clientele in the local business and leisure segments.
While DTH Myanmar welcomes a handful of foreign guests, the rest of the team is engaged with data loading for other DTH destinations. “We prioritise providing jobs for our team, primarily through outsourced work within our group’s international locations,” Wai Yar Zar said.
He added that while DTH has supported staff to find employment in other industries, “this has become increasingly difficult due to the growing number of people impacted by the country’s struggling economy”.
However, Briels believes that the industry can quickly rebound. “It’s been interesting to see how resilient Myanmar people are, and, when possible, the tourism industry will also show this resilience,” he told TTG Asia.
Meisser added: “Only with change on a political level will the situation improve. I know of many Myanmar fans waiting for this to happen and return as soon as the situation allows. Tourism will also play an important role in the rebuilding of the country.”
After more than three years since Myanmar experienced the coup d’état, four since Covid-19 hit, the country’s tourism sector is nearly wiped out.
“Many tour operators are gone for good, others are hibernating, only very few are still active in one way or another,” said Jochen Meissner, managing director of Uncharted Horizons Myanmar.
Domestic tourism forms only a fraction of what it was prior to the pandemic and military coup, mainly comprising group bus tours to Bagan and Inle Lake, and Yangon city tours. Many tourist destinations remain severely restricted, especially in border regions, including Chin, northern Shan, Kayah and Kayin states, while the entire north is a war zone and off limits.
Uncharted Horizon Myanmar’s guest numbers and income are down to 10 to 15 per cent of pre-coup and Covid times, with only two freelance guides left out of the previous seven full-time staff.
Meissner noted that Western visitors have slumped to a few thousand annually, with no more group bookings. Russian, Chinese and Thai tourists form the majority of the small number of arrivals.
According to the Ministry of Hotels and Tourism, in 2023, there were 240,219 arrivals at Yangon International Airport, of which 88 per cent were from China and Asia. “It can be assumed that most are business travellers, while a very small percentage are tourists,” said May Myat Mon Win, general manager at Chatrium Hotel Royal Lake Yangon.
Despite dwindling expatriate numbers, today they form a large part of Uncharted Horizon’s business, along with local day tour group bookings for Yangon. These mainly comprise friends, company outings and team building trips.
Phyoe Wai Yar Zar, managing director at DTH Travel Myanmar, said currently a trimmed team of 12 are employed to deal with “day-to-day matters”. This includes a “few” monthly bookings, predominantly to Yangon and Bagan.
“Western governments continue to urge against travel to Myanmar due to the ongoing political and security instability,” he said, adding they “strongly advise against trips to most tourist areas throughout the country”.
Meissner said he also, as a tour operator, no longer encourages international tourists. “As long as the political situation doesn’t change and the armed conflict doesn’t stop, the situation in the tourism sector will definitely not improve.”
Edwin Briels, founder of Exploration Travel Myanmar, which recently expanded operations to Thailand to curate boutique tours in secondary segments, told TTG Asia: “Everyone is in survival mode.”
He added he received about one booking a month at his Lalay Lodge in Ngapali Beach, but since December 2023, it has become virtually impossible to access the area.
Local focus
Adaption has been key and, like Meissner, most have tapped into the domestic market.
Meisser said Uncharted Horizons is proactively targeting locals. “Our tours were originally designed for foreign visitors. We only later realised that they’re also a great experience for locals, most of whom have never been to areas we visit right across the river from downtown Yangon.”
Mon Win said the majority of hotels are now dependent on local demand in the form of leisure, events and wedding, mostly in Yangon and Mandalay. Kalaw, Ngwesaung and Chaugtha beach enjoy high occupancy rates during public and school holidays.
“The pandemic has changed the game for hoteliers,” she said, adding Chatrium’s traditional core market is Europe, America, Japan and Asia. Today, it mainly serves domestic clientele in the local business and leisure segments.
While DTH Myanmar welcomes a handful of foreign guests, the rest of the team is engaged with data loading for other DTH destinations. “We prioritise providing jobs for our team, primarily through outsourced work within our group’s international locations,” Wai Yar Zar said.
He added that while DTH has supported staff to find employment in other industries, “this has become increasingly difficult due to the growing number of people impacted by the country’s struggling economy”.
However, Briels believes that the industry can quickly rebound. “It’s been interesting to see how resilient Myanmar people are, and, when possible, the tourism industry will also show this resilience,” he told TTG Asia.
Meisser added: “Only with change on a political level will the situation improve. I know of many Myanmar fans waiting for this to happen and return as soon as the situation allows. Tourism will also play an important role in the rebuilding of the country.”