The International Luxury Travel Market (ILTM) Asia Pacific is gearing up for its most significant edition yet, with a record-breaking 650 international buyers set to attend this year’s show at Marina Bay Sands from July 1 to 4, 2024.
Steve O’Loughlin, ILTM’s hosted buyer lead, told TTG Asia: “This year’s 650 accredited buyers marks a 28 per cent increase from the 2023 edition. Thirty-six per cent of the buyers are from Australia and New Zealand, and for the Chinese market this year, we will host over 100 luxury buyers – this is double the number from 2023.”
About 650 international buyers are expected to attend this year’s ILTM Asia Pacific 2024
Meanwhile, nine per cent of the buyers hail from India, another key region for ILTM.
“India is growing with more airports being built in the next four to five years, (which bodes well for) outbound travel. We need to be ahead of the curve and invite and host buyers dealing with the growing wealth in India,” he added.
This growth signals a robust appetite for travel in the region, reflecting the increasing expenditure on leisure travel plans by outbound travellers.
According to O’Loughlin, buyer selection is meticulous. Using a curated database, ILTM identifies and invites senior decision-makers with proven track records ensuring a high level of industry engagement. To qualify, hosted buyers must have an annual revenue of at least one million pounds (US$1.3 million), emphasising their dealings with High Net Worth Individuals.
Buyers will have 54 pre-scheduled appointments lasting 15 minutes each over the three-day event, and will be able to join in various networking opportunities at the Opening Forum and Closing Party. At this year’s edition, buyers can also expect to meet with more European and Japanese destinations.
“There is more airlift now from Asia-Pacific to Europe, and this is demonstrated by the European hotels who are exhibiting. Inbound travel to Japan is growing beyond belief, and consumers are now looking at other prefectures such as Okinawa,” O’Loughlin explained.
Other notable exhibitors include Los Angeles Tourism (a significant new attendee), Edition Hotels returning after three years, Banyan Tree, Wilderness Safaris, Avalon Waterways, and Uniworld.
The International Luxury Travel Market (ILTM) Asia Pacific is gearing up for its most significant edition yet, with a record-breaking 650 international buyers set to attend this year’s show at Marina Bay Sands from July 1 to 4, 2024.
Steve O’Loughlin, ILTM’s hosted buyer lead, told TTG Asia: “This year’s 650 accredited buyers marks a 28 per cent increase from the 2023 edition. Thirty-six per cent of the buyers are from Australia and New Zealand, and for the Chinese market this year, we will host over 100 luxury buyers – this is double the number from 2023.”
Meanwhile, nine per cent of the buyers hail from India, another key region for ILTM.
“India is growing with more airports being built in the next four to five years, (which bodes well for) outbound travel. We need to be ahead of the curve and invite and host buyers dealing with the growing wealth in India,” he added.
This growth signals a robust appetite for travel in the region, reflecting the increasing expenditure on leisure travel plans by outbound travellers.
According to O’Loughlin, buyer selection is meticulous. Using a curated database, ILTM identifies and invites senior decision-makers with proven track records ensuring a high level of industry engagement. To qualify, hosted buyers must have an annual revenue of at least one million pounds (US$1.3 million), emphasising their dealings with High Net Worth Individuals.
Buyers will have 54 pre-scheduled appointments lasting 15 minutes each over the three-day event, and will be able to join in various networking opportunities at the Opening Forum and Closing Party. At this year’s edition, buyers can also expect to meet with more European and Japanese destinations.
“There is more airlift now from Asia-Pacific to Europe, and this is demonstrated by the European hotels who are exhibiting. Inbound travel to Japan is growing beyond belief, and consumers are now looking at other prefectures such as Okinawa,” O’Loughlin explained.
Other notable exhibitors include Los Angeles Tourism (a significant new attendee), Edition Hotels returning after three years, Banyan Tree, Wilderness Safaris, Avalon Waterways, and Uniworld.