Tourism Selangor, the tourism promotion agency of Selangor state in Malaysia, has formalised partnerships with three major Indian travel trade associations – Outbound Tour Operators Association of India (OTOAI), Network of Indian MICE Agents (NIMA), and South Tamil Nadu Association of Travel & Tourism – to increase tourist arrivals from the South Asian nation.
These strategic alliances are also expected to strengthen the partnership of the tourism board with travel agents across India.
The collaboration aims to identify markets in India and draw Indian travellers to Selangor state in Malaysia
“Our collaboration with these three associations will help us to identify markets in India that hold potential for us. India is a large country with many states so with the help of these MoCs, we are expecting to forge relationships with travel agents across the country,” Azrul Shah Bin Mohamad, CEO, Tourism Selangor told TTG Asia on the sidelines of the Memorandum of Collaboration signing ceremony last week.
As part of the Visit Selangor Year 2025 campaign, the ambition is to attract 100,000 Indian tourists. The most recent data available with the tourism board indicates that in 2022, Selangor welcomed 65,573 visitors from India.
Azrul noted: “At present, India is our fifth largest source market for international tourists. Our goal is to elevate India to one of our top three source markets. This is our first visit to India post-Covid as part of Tourism Malaysia’s roadshow, where we covered cities including Chennai, Kolkata, Ahmedabad, Bangalore and New Delhi. We are aiming to organise a standalone roadshow in India in the near future.”
OTOAI president Riaz Munshi said: “We are dedicated to working closely with Tourism Selangor to create new opportunities for our members and contribute to the growth of tourism in the region.”
Some of the products that Tourism Selangor is looking to promote in the Indian market include theme parks, eco-tourism, gastronomy, shopping, MICE, beaches and adventure.
Tourism Selangor, the tourism promotion agency of Selangor state in Malaysia, has formalised partnerships with three major Indian travel trade associations – Outbound Tour Operators Association of India (OTOAI), Network of Indian MICE Agents (NIMA), and South Tamil Nadu Association of Travel & Tourism – to increase tourist arrivals from the South Asian nation.
These strategic alliances are also expected to strengthen the partnership of the tourism board with travel agents across India.
“Our collaboration with these three associations will help us to identify markets in India that hold potential for us. India is a large country with many states so with the help of these MoCs, we are expecting to forge relationships with travel agents across the country,” Azrul Shah Bin Mohamad, CEO, Tourism Selangor told TTG Asia on the sidelines of the Memorandum of Collaboration signing ceremony last week.
As part of the Visit Selangor Year 2025 campaign, the ambition is to attract 100,000 Indian tourists. The most recent data available with the tourism board indicates that in 2022, Selangor welcomed 65,573 visitors from India.
Azrul noted: “At present, India is our fifth largest source market for international tourists. Our goal is to elevate India to one of our top three source markets. This is our first visit to India post-Covid as part of Tourism Malaysia’s roadshow, where we covered cities including Chennai, Kolkata, Ahmedabad, Bangalore and New Delhi. We are aiming to organise a standalone roadshow in India in the near future.”
OTOAI president Riaz Munshi said: “We are dedicated to working closely with Tourism Selangor to create new opportunities for our members and contribute to the growth of tourism in the region.”
Some of the products that Tourism Selangor is looking to promote in the Indian market include theme parks, eco-tourism, gastronomy, shopping, MICE, beaches and adventure.