Sneaker Con breaks into South-east Asia with first show in Singapore

Sneaker Con will make its foray into South-east Asia with the first regional edition to be held in Singapore this April.

Well regarded among sneakerheads as the world’s premier sneaker and street culture show, Sneaker Con is a global event that has been held in more than 40 cities since its inception in 2009.

Sneaker Con SEA is expected to boost Singapore’s position as a vibrant and attractive lifestyle destination

Sneaker Con SEA is expected to attract participants from around the region, and bridge the gap between regional and global brands and designers.

Alan Vinogradov, Sneaker Con cofounder, said in a press statement: “The first Sneaker Con SEA in Singapore is going to be the beginning of a South-east Asian journey for us and the community out there. We are going to bring influencers, creators and most importantly the sneaker community together for this special occasion, and it’s going to be wild.”

Held by Sneaker Con and O4X, the two-day event also benefits from Singapore Tourism Board’s (STB) support.

Ashlynn Loo, STB’s director for attractions, entertainment & tourism concept development, said: “Events like these add to Singapore’s tourism offerings, and boost our position as a vibrant and attractive lifestyle destination. The convention also complements our existing suite of experiences for street culture lovers, which we hope visitors will also get to explore when they come to Singapore for this event.”

Highlights of Sneaker Con SEA include trademark events such as Marketplace, where over 200 international and local renowned brands and collaborations are showcased; Trading Pit, said to be the backbone of every Sneaker Con and where event attendees will buy, sell or trade their favourite kicks and network with fellow sneakerheads; and Ballin’ and Sk8ing, where basketball, football and skateboarding activities will be conducted.

The ticketed event will be held at Singapore Expo, Hall 5 from April 1 to 2.

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