Hotelbeds has rolled out a new industry tool designed to help travel consultants tap into market trends and demand, while providing them with a unique insight, all in one place.
The Compass Pro, which is available to API clients, follows the launch of the bedbank’s award-winning market intelligence platform, The Compass, for web clients last year.
“Through a new web-based client portal embedded in Hotelbeds.com, our API clients will have access to personalised and granular information based on cutting-edge algorithms that are tailored to their business model and distribution strategy and ultimately designed to give them a real competitive advantage,” said León Herce, core commercial director at Hotelbeds.
The Compass Pro has been designed to provide tailored data and information for Hotelbeds’ clients, and to help them grow their business in three main ways:
• Bespoke data and intel. The web-based portal puts Hotelbeds’ clients in full control of their opportunities by converting complex data into easily understandable results. Travel agents can quickly see which properties will deliver an uplift in room night production, as well as identify opportunities by type and market (e.g., not mapped, inactive, etc.).
• Actionable insights. With the data provided, clients can check the progress of each opportunity and room night growth in real-time. Using visual dashboards, they can produce detailed reports to instantly evaluate the impact their actions have on their opportunities.
• Supporting growth. By empowering travel buyers with a data-driven tool, Hotelbeds is sharing the best data and market information directly with its clients, so they can discover the full potential of travel agents working with Hotelbeds.
