Korean Air partners Accelya to power its retail modernisation

Korean Air has signed a long-term agreement with Accelya, a global leader in flexible, airline-centric software solutions, to enable the airline to take control of its retailing and further innovate its leading customer experience with the deployment of Accelya’s FLX Platform.

Korean Air will integrate Accelya’s NDC and the innovative FLX-Merchandizing module, to deliver personalisation and the most relevant offers to customers. Accelya’s NDC offering links airlines with over 50,000 travel agents including the world’s largest OTAs and TMCs.

Korean Air will integrate Accelya’s technology to deliver a more personalised experience for its customers

The FLX-Merchandizing module, running on both Accelya and AWS technologies, fine-tunes customer offerings and experiences. Leveraging the latest technologies, it will enable Korean Air to create, personalise and adjust its offers to better serve travellers across both direct and indirect channels.

The Accelya FLX Platform enabled more than half of all global New Distribution Capability (NDC) transactions in 2022, according to data from T2RL, an independent consultancy leader in travel technology and distribution strategy. The platform combines the power of the Amazon Web Services cloud and the latest advanced technologies to deliver unparalleled scalability and reliability, while enabling airlines to efficiently present millions of retail offers across all channels.

Yoo Tae Jung, managing vice president and NDC platform director at Korean Air, commented: “The exhaustive RFP process has highlighted Accelya’s technological expertise and flexibility. Our partnership with Accelya is a key step in reshaping our retailing strategy.”

Accelya CEO Sam Gilliland echoed this sentiment: “Our alliance with Korean Air is built around a shared belief in putting the customer first, making modern and forward-looking technology choices and ensuring airlines are truly in control of their retailing journey and not being held back by legacy ‘old world’ technology vendors. The deployment of the Accelya FLX platform will provide Korean Air with a clear pathway towards offer and order transformation, empowering them to control their future, with Accelya supporting them every step of the way.”

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