Booking.com is making it easier for travellers to search for sustainable accommodation with the launch of its Travel Sustainable badge, which recognises any kind of properties that has implemented a combination of sustainable practices that meet the requisite impact threshold for their destination.
The goal of the badge is to make credible recognition of impactful sustainability efforts attainable for more properties worldwide and to provide travellers with a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays.
According to a new study by EY Parthenon and Booking.com, 81 per cent of global travellers and 98 per cent of Thai travellers want to stay in a sustainable accommodation in the upcoming year.
In addition, 73 per cent of global travellers and 83 per cent of Thai travellers indicate that they would be more likely to choose a specific accommodation if they knew it was implementing sustainable practices.
As such, the Travel Sustainable badge and programme helps reward and further encourage all accommodation providers to take the next steps on their individual sustainability journeys, ultimately increasing the overall amount of sustainable accommodation options available.
During this first phase of launch, the Travel Sustainable badge and an overview of individual property sustainability efforts will initially be visible to travellers on property pages across the Booking.com app and website globally.
Over the coming weeks, the Travel Sustainable icon will also start to appear on property listings on the search results page, along with a Travel Sustainable filter to help travellers identify more sustainable options from the beginning of their search experience on Booking.com.
More detailed information on how individual properties around the world have achieved the badge is available here.
