The Pacific Tourism Organization (SPTO) and ForwardKeys have signed a MoU to develop a marketing partnership that will see both organisations collaborate to better support the SPTO members in data analytics.
A key objective of the partnership is to share how more relevant, timely and actionable data can be leveraged by SPTO’s membership of 20 Pacific Island countries to better monitor, plan and achieve real business outcomes within the shifting travel ecosystem.
“The MoU underlines the role of data analytics and intelligence tools towards tourism recovery, in a time when data-led decisions and strategies are more crucial than ever,” said Jameson Wong, vice president strategic clients & partnerships APAC at ForwardKeys, while delivering an industry update on “Pacific Islands’ Recovery Paths, Trends and Outlook” at SPTO’s tourism webinar.
“The decisions that government and private sector business leaders make today may impact the organisations’ trajectories for years to come. In these unchartered waters, where the tides continue to shift and targets (are) constantly moving, data-driven insights are no longer nice-to-have’s but must-have navigational tools,” he added.
SPTO CEO, Christopher Cocker, emphasised the importance of building partnerships to effectively address common challenges. “Collaborating with like-minded partners will be pivotal for regional tourism organisations, particularly against the backdrop of the pandemic. Innovative collaboration will fast-track tourism rebuilding and strengthen our collective resilience for the long run,” he said.
He added that SPTO’s partnership with ForwardKeys will guide its members on how to “better navigate risks and leverage opportunities through data solutions”.
