Agoda has launched its Welcome Back to Europe campaign to help property partners in Europe capitalise on early international travel demand and drive incremental bookings.
Participating accommodation providers will benefit from Agoda’s multi-channel promotion aimed at the growing market of inbound travellers. Welcome Back to Europe will be rolled out across several marketing touchpoints, including a dedicated landing page for international travel to Europe, social media campaigns, customer and affiliate marketing.
“As the travel industry begins to recover, we want to make sure our hotel partners are best placed to get a head start in capturing that demand. While intra-region travel has dominated summer plans in Europe, more international markets are lifting travel restrictions, including like the US, Singapore, the UAE and India to name a few,” said Errol Cooke, vice president, partner services, Agoda.
“In our soft launch phase, hundreds of hotels have already offered additional discounts to international travellers and enjoyed the benefit from these incremental bookings. We are confident that Agoda’s Welcome Back to Europe programme will help all our hotel partners, as we work together to bring back travellers,” Cooke added.
According to Agoda’s booking data, Italy retains top spot as the most popular destination for international travellers, when compared to the same period (July 1 to September 18) in 2019. Spain climbs two places to number two, knocking the UK to fifth place, while Greece jumps seven spots to third place. Germany has lost her position in the top five, and now takes seventh position.