The World Travel & Tourism Council (WTTC) has launched a campaign this week that calls on governments around the world to restart international travel after more than a year of lockdowns, and encourages travellers to share with the world, the positive impact travel makes to their lives and mental well-being.
The campaign, titled Reunite, has been made available across social media channels since June 7. It is fronted by a feel-good and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.
WTTC believes that while travel and tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.
As vaccination rollouts advance in many countries around the world and as cases begin to drop, it is important for governments to recognise what travel and tourism brings to the economy and the population as a whole, urged WTTC in a press statement.
Virginia Messina, WTTC’s acting CEO, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people.”
Messina added: “For the past year WTTC has been hugely invested in advocating for the social and mental benefits of travel and tourism. Through this campaign, we are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us.
“With the immense pressures being faced by the global travel and tourism sector due to the current restrictions caused by the Covid-19 pandemic, it’s now more important than ever that we remind everyone, how travelling can make all the difference not only to the world, but to us as individuals.”
Since the start of the pandemic, WTTC has been leading the private sector in efforts to rebuild global consumer confidence and encourage the return of safe travels. Its Together in Travel campaign, launch in April 2020, has met with great success. Hundreds of thousands of people around the world shared their stories, which generated more than 100 million impressions.