Top News Absolute Hotel Services targets senior market with new extended-stay brand By TTG Asia / Posted on 2 June, 2021 8:44 Absolute Hotel Services (AHS) Group has launched the Eastin Estates brand, a luxury long-stay residential brand in the assisted living segment. Eastin Estates aims to provide a residential community experience to meet the growing needs of the active senior market, with services and facilities for residents that encourage health and social connections. AHS Group claims to be the first hospitality management company to launch a brand dedicated to this segment in Asia. Eastin Estates aims to provide the active senior market with a residential community experience Eastin Estates is designed to provide active seniors looking for personal home care assistance with a safe place to work, rest and play with like-minded residents, while serviced by a professional community crew. Daily activities and high-end facilities help residents keep fit, active and mobile. Karan Kaul, vice president of business development for AHS, said: “Eastin Estates will grow via management agreements and is an ideal concept for conversions of existing hotels and residential projects in urban and resort settings. We are launching this product in response to the evolving demographics of the region”. All developments under the Eastin Estate brand will feature safe, comfortable and appropriate design features made from sustainable materials. All public areas and facilities will cater for easy access and will be wheelchair-accessible. Accommodations range from 40-50m2 studios to 80-100m2 two-bedroom units, all fitted with kitchenette, bathroom, and balcony or terrace. Units and facilities are pet-friendly, and a la carte pet grooming and meal services can be provided. Facilities include a health centre with a 24/7 nurse and emergency support, all-day dining restaurant with healthy menu options, lounge area with library, meeting room, outdoor garden, swimming pool, yoga area, minimart, fitness centre with steam and sauna rooms, as well as entertainment and service laundry facilities. Nature is well-integrated within the living spaces and large landscaped communal areas feature throughout the development. According to Jonathan Wigley, CEO of the AHS Group, the company plans to expand the Eastin Estates brand in Thailand, Vietnam and Indonesia.