Top News New bespoke travel brand launches in India By TTG / Posted on 1 July, 2020 5:57 A Travel Circle, a bespoke luxury travel brand offering curated experiences, has debuted in India. Apart from customised travel itineraries, guests can also avail of the brand’s curated collection of private villas or small boutique hotels for buyouts. In India, A Travel Circle has partnered a number of luxury hospitality brands, including Four Seasons Hotels and Resorts, Marriott International, Shangri-La Hotels & Resorts, and Rosewood Hotels & Resorts. The agency is also part of the Traveller Made network and have access to some of the most prestigious travel shows worldwide. Pritish Shah, its founder and CEO, said: “A Travel Circle is the newest addition to our experiential travel brands. During the past 10 years of successfully curating travel journeys for couples, we frequently received requests from numerous guests wanting tailor-made experiences for their varied holiday requirements. “We conducted a comprehensive market research to better understand the evolving preferences of this ultra-wealthy segment. Spending quality time in a fabulous setting, and more importantly, to be able to bond with loved ones, emerged as the most prominent trends. “This pandemic has fast-tracked us to launch A Travel Circle, as the changing travel expectations in the new normal world align very well with our product offerings – private villas for social distancing, private jets to avoid commercial airports, highest standards in safety with our carefully selected hospitality partners and other service vendors.” Shah is also the founder behind two other specialised brands: A Travel Duet, an experiential travel brand targeting honeymooners; and A Travel Quest, catering to travellers seeking immersive and engaging experiences.