Accommodation type remains the most-used search filter on Agoda, but travellers across Asia are increasingly prioritising booking flexibility when choosing where to stay, according to the online travel platform.
Based on accommodation searches between January 1 and April 15, 2026, Agoda found that accommodation type accounted for 19% of all filter use across 10 Asian markets. Free cancellation and pay-at-hotel options were also among the platform’s 10 most-used search filters, reflecting growing demand for greater flexibility and control over travel plans.
The data also indicates that travellers are refining searches based on practical features, including bed types, parking facilities and proximity to public transport, suggesting accommodation choices are increasingly influenced by individual travel needs.
Agoda said the findings highlight the importance for accommodation providers of clearly presenting property information, amenities and booking policies to improve visibility and conversion.
The findings suggest accommodation providers may benefit from offering flexible cancellation policies and payment options, maintaining accurate property listings, and tailoring content to the preferences of different source markets.
The analysis is based on Agoda accommodation searches made by travellers from India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Andrew Smith, senior vice president, supply, Agoda, said: “Search filters can reveal what travellers want to know before they book whether that’s the right accommodation type, greater flexibility or confidence in the quality of a stay.
“For accommodation providers, these insights can be a roadmap for meeting evolving traveller expectations. Properties that make their value proposition clear, highlight the amenities guests care about most, and reduce booking friction will be better positioned to increase visibility, encourage conversion in an increasingly competitive market.”
