Trafalgar has launched its river cruise programme with inaugural sailings on the Rhine and Danube, extending its guided travel operations beyond land-based itineraries.
The first sailing took place aboard Trafalgar Verity in Amsterdam from April 10 to 12, hosting more than 100 trade partners, media and company representatives. The programme included a naming ceremony and a series of onshore and onboard activities reflecting the brand’s approach to guided travel.
A second vessel, Trafalgar Reverie, began its first sailing on the Danube on April 11. The departure, which was fully booked, follows a route from Passau to Budapest, with stops including Vienna and Bratislava.
Both ships accommodate 128 guests and operate itineraries designed around smaller group experiences. Trafalgar Verity sails between Basel and Amsterdam on a 10-day route, while Trafalgar Reverie operates on the Danube through Central Europe.
The itineraries include visits to cultural and heritage sites, as well as hosted dining experiences and activities linked to local communities. Onboard programmes combine destination briefings, wellness activities and shared spaces.
The launch marks the start of a wider river cruise strategy. A third ship, Trafalgar Harmonie, is scheduled to enter service on the Seine in 2027, with further expansion planned by 2030.
“Introducing river cruising is a dream in the making for Trafalgar, shaped by the trust our travel advisor partners have placed in us over the years and their support every step of the way,” said Melissa DaSilva, deputy CEO and chief sales officer, TTC Tour Brands.
Nicole Mazza, chief marketing officer, Travelsavers, added: “From the personalised service to the intimate, thoughtfully designed spaces, it feels both elevated and incredibly welcoming. What stands out most is how seamlessly they’ve brought their signature connection to destination onto the river – this is something advisors can feel confident recommending to their clients.”
