A massive spike in travel searches followed hot on the heels of the announcement of South Korean boy band BTS’s world tour destinations and dates, with Booking.com noting a 7,000 per cent increase in searches for Kaohsiung, Taiwan alone.
In this episode of TTG Conversations: Five Questions, Laura Houldsworth, managing director for Asia Pacific at Booking.com, details the impact big-name musicians, music festivals and regional acts have on travel and tourism, the factors needed for concerts to truly contribute significantly to the host destination, and what Booking.com has been doing with industry partners to stimulate fan travel.
