Multi-generational travel is thriving across Asia-Pacific markets, where 50 per cent of surveyed families are going on holidays with three or more generations of a family, finds Hilton’s 2026 Trends Report. Within this movement, Hilton is also seeing a spike in skip-generation travel, where grandparents are choosing to connect with their grandchildren on leisure trips.
In this episode of TTG Conversations: Five Questions, Ben George, senior vice president and commercial director for Asia-Pacific, Hilton, details the appetite for family travel, reflects on factors that are spurring skip-generation travel demand, and discusses business opportunities tied to family travel.
