Oceania Cruises has introduced the Oceania Club Ambassador Program, a referral initiative aimed at rewarding repeat guests for recommending the cruise line to friends and family.
The launch forms part of the cruise line’s broader loyalty strategy, as it continues to position its product around culinary-focused sailings and destination-driven itineraries.
Under the scheme, when an Oceania Club member refers a first-time guest who books their first voyage, both the existing member and the new guest will receive US$200 in savings in the form of future cruise credit.
The programme applies to new, full-fare bookings made by first-time guests. Both the referring member and the referred guest will receive a US$200 Future Cruise Credit, which can be applied to existing or future reservations that have not yet reached final payment. Members may apply up to four US$200 Future Cruise Credits per booking, and credits are valid for three years from the date of issue.
Referring and referred guests are not required to travel together. The programme is limited to personal referrals among friends and family, with public solicitation, including via social media, not permitted.
To qualify, the referred guest must complete the Ambassador Referral Form on Oceania Cruises’ website within 14 days of paying their deposit to ensure the credit is applied.
Oceania Cruises said the initiative is designed to encourage word-of-mouth referrals within its loyalty base, supporting repeat business and first-time bookings through existing customer networks.
The launch forms part of the cruise line’s broader loyalty strategy, as it continues to position its product around culinary-focused sailings and destination-driven itineraries.
