Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has partnered with the Saudi Tourism Authority to promote Saudi Arabia’s cultural heritage and travel experiences to Asia-Pacific travellers.
Launched during Web in Travel Singapore 2025, the first campaign of the partnership, Spectacular Saudi, will use immersive storytelling, curated cultural experiences, and exclusive offers to drive inbound travel from 11 key Asian markets.
Running until February 28, 2026, the campaign targets travellers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand.
The Saudi Tourism Authority will leverage Agoda’s Media Solutions to reach active travellers, deploying a marketing campaign across Agoda’s platforms and external channels. Dedicated landing pages will showcase Saudi’s hidden gems and iconic destinations, while selected hotels gain premium positioning to reach travel-ready users.
The four-year partnership, running until the end of 2029, will combine onsite banners, social media amplification, and booking incentives to maximise Agoda’s online presence and drive conversions.
Damien Pfirsch, chief commercial officer at Agoda, said: “By combining our experience in engaging travellers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia’s unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia’s tourism sector.”
Alhasan Aldabbagh, president of APAC at Saudi Tourism Authority, added: “By leveraging Agoda’s extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travellers. This campaign is important for accelerating the country’s tourism growth.”
