PATA has released the first edition of Tourism in Focus, a new monthly publication highlighting key tourism trends and developments across the Asia-Pacific region in a concise, accessible format.
Published under the tagline Insights for a Meaningful Pacific Asia Tourism Economy, the series delivers timely, data-driven intelligence on how travel and tourism is shaping national economies and industry priorities. It will inspect a wide range of tourism segments, including activity-based, cultural, experiential, health and wellness, special interest, and purpose-driven tourism.
The debut edition, titled The Future of Travel is Personal, Playful, and Profound: What Marketers Must Embrace Next for Travel, was produced in partnership with Tripadvisor.
PATA CEO Noor Ahmad Hamid commented: “This initiative, crafted in alignment with the Association’s Strategy 2030, enhances PATA’s commitment to equipping members and the wider industry with knowledge of emerging trends, innovations, and opportunities that will shape the future of travel and tourism.”
He added that each edition would share insights from different PATA partners and experts, helping the industry stay informed and ready for what’s next.
The complimentary publication is now available on the PATA Catalog and can be accessed here.
