The 29th edition of the South Asia’s Travel & Tourism Exchange (SATTE), which was held from February 19 to 21 this year at New Delhi’s Yashobhoomi Convention Centre, has recorded its strongest-ever participation and performance across all key metrics – establishing new standards for scale, satisfaction, and strategic business impact.
With over 2,000 exhibitors from more than 50 countries and 28 Indian states and union territories, as well as a record attendance of more than 40,000 trade visitors, SATTE 2025 has declared itself to be the largest and most influential travel industry congregation in the region.
The event also hosted over 800 buyers and 250 international buyers, allowing it to facilitate high-value B2B networking and drive tangible outcomes across the travel, tourism, and hospitality ecosystem.
SATTE 2025’s performance was was independently validated by Explori, a global exhibition benchmarking firm. Key performance indicators included a Customer Satisfaction Score of 9.22/10; Exhibitor Net Promoter Score of 72.2 and the Visitor Net Promoter Score of 79.3 – significantly above international benchmarks.
Notably, 88.5 per cent of exhibitors confirmed they will return for SATTE 2026, compared to the global benchmark of 27 per cent, while 86 per cent of visitors said they are extremely likely to recommend the event.
In terms of business impact, 84 per cent of visitors and 78 per cent of exhibitors rated SATTE as “very important” to their business – far exceeding global exhibition averages.
Pallavi Mehra, senior group director, Informa Markets in India, said: “SATTE 2025 reaffirms its position as the undisputed leader in India’s travel trade landscape. It is not just an exhibition – it’s a powerful movement that continues to fuel the growth of travel and tourism across India and beyond. The industry’s overwhelming response, despite a venue transition, is a true testament to SATTE’s value as a future-ready platform delivering real business impact.”
SATTE 2025 also reaffirmed its elevated role within the industry, beyond a commercial showcase to a policy-aligned, future-focused platform influencing the global tourism agenda. The event continues to benefit from the steadfast support of the Ministry of Tourism, Government of India, along with national and international travel and trade associations.
Complementing this alignment, SATTE 2025 curated a focused knowledge agenda addressing the industry’s most urgent priorities. From business events and AI-driven travel innovations to destination management and the impact of viral digital storytelling, the event delivered timely, trendsetting content designed to empower travel professionals.
SATTE will return in 2026 from February 25 to 27 at the same venue along with new initiatives focused on cross-border tourism, digital transformation, and investment-led growth across the travel and hospitality value chain.
