TTG Asia Media celebrates its Golden Jubilee this year along with several industry players that have also thrived through the past five decades
The story of Sheraton Hong Kong Hotel & Towers started on February 18, 1974, when it opened in the Tsim Sha Tsui tourism zone. It was a grand moment, as it was the second Sheraton branded hotel in the whole of Asia-Pacific. At that time, there were also not many international chain hotels in Hong Kong.
General manager Michael Müller said the hotel is the longest serving Sheraton property in the region and bears witness to the “transformation of Hong Kong in the 70s to the international metropolis it is today”.
Müller added: “In 1990s, the Towers concept was introduced, thus leading to a name change. Elite guests could enjoy private check-in at Towers Reception and personalised service from the Towers Concierge Team.”
To mark its Golden Jubilee celebration this year, Sheraton Hong Kong Hotel & Towers launched a series of campaigns that engaged all stakeholders. There were themed promotions for rooms and F&B for customers, and a series of Sheraton Stories that drew inputs from internal and external associates.
Celebrations peaked in late September 2024, when the property unveiled its renovated Grand Ballroom and hosted a 50th Anniversary cocktail party.
That was followed by a progressive makeover and the addition of new function spaces that will be ready in December 2024. More transformations are scheduled for 2025.
Müller said both hardware and software must be constantly updated to keep up with changes in consumer expectations.
Throughout the decades, the hotel has changed with its customers. Guestrooms have been updated to be in line with the Sheraton brand, for instance.
“We have to be open-minded and accept innovative ideas and new ways of service,” he said.
Yet, some great things remain the same. The fascinating harbour view, the iconic twin bullet lifts, and the company’s promise to place people at its core.
“With our prime location and consistency in service standards as well as quality product delivery, Sheraton Hong Kong Hotel & Towers shall always be one of the leading global branded hotels in the Tsim Sha Tsui area. This lasting legacy will nurture well-rounded and confident hospitality professionals who will shape the future of this highly dynamic industry,” said Müller.
