Global Hotel Alliance (GHA) is on track for a record year with 2023 room revenues, room nights and total domestic and international stays year-to-date (YTD) all consistently higher than 2019.
Contributing to GHA’s 2023 gains are the 3Q2023 hotel revenues, which are 41 per cent higher than in 3Q2022, and room nights up 31 per cent year-on-year for the same period. The total revenue 2023 YTD has hit US$1.7 billion, 101 per cent higher than in 2022 YTD.
With new GHA Discovery enrolments surging 46 per cent in 3Q2023 versus 3Q2022, the programme reached a major milestone with total membership topping the 25 million mark during the period.
GHA CEO Chris Hartley commented: “This unbridled appetite for travel, combined with more than 21 new properties across 14 brands joining GHA since the start of the year, has made our loyalty programme even more compelling, spurring huge growth in GHA Discovery membership to reach more than 25 million.”
The top three countries driving 2023 room revenue gains YTD are Spain, Thailand and Italy, with Singapore and the UAE coming in a close fourth and fifth.
Hotels generating the highest revenue from stays made by loyalty programme members in 3Q2023 showed Sugar Beach, A Viceroy Resort in St Lucia topping the list, followed by Parkroyal Collection Pickering and Parkroyal Collection Marina Bay, both in Singapore. Both Singapore properties also ranked in the top three for total room night stays made by members during this quarter, with the Marina Bay property ranking first and Pickering hotel taking the third slot. In addition, The Leela Ambience Gurugram Hotel & Residences in India was the second most popular property with GHA Discovery members in terms of total room nights.
3Q2023 highlights also included a significant 90 per cent increase in D$ rewards currency redemptions compared to 3Q2022, where total cross-brand revenue reached US$79 million, up 55 per cent from 3Q2022.
This builds on the US$135 million total cross-brand revenue generated in 1H2023, with GHA forecasting to hit US$280 million by year end.
Hartley anticipates further spikes in redemptions by end-2023 as “travel-hungry members use their D$ against winter vacations, topping them up with incremental spend to give 4Q2023 a boost”.
