BESydney transformation signals new age of business events

Business Events Sydney (BESydney) has unveiled a new logo, and a new website which has undergone a complete content refresh.

The website has also been completely re-engineered with new simplified customer journeys designed to reflect shifting client expectations and content to make choosing Sydney easier than ever.

Sydney stands confidently in its own right; the new branding over the Harbour Bridge pictured

BESydney’s general manager of content, creative & corporate affairs, Carolin Lenehan, stated that the new branding and website are backed by a comprehensive review of BESydney’s content strategy.

“We feel we have captured Sydney’s unique duality as an iconically recognised and aspirational visitor destination with a globally competitive business heart. It’s a delicate balance, but we believe by showcasing Sydney’s People, Place and Purpose, we’ve been able to showcase the intertwined strands of our city’s DNA. All this is presented in a vibrant new colour palette reflecting our harbour city’s blue skies, sea and sand along with the vividness and buzz of energy that Sydney creates.”

BESydney CEO, Lyn Lewis-Smith, added: “We feel the time is right for this bold change in our identity and the way we sell our city to reflect the evolution of our business, as the world of business events has shifted dramatically, with new business models, new ways of working, connecting and gathering.”

“We are the city’s international advocate with the responsibility for attracting global business and academic audiences to Sydney to get the fresh perspective they need to change their worlds,” she added.

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