Norwegian Cruise Line (NCL) has appointed David Herrera as its new president effective April 1, as Harry Sommer transitions to be the next president and CEO of Norwegian Cruise Line Holdings from July 1.
With over 25 years of business experience and financial, sales, marketing and business development background, Herrera has been with NCL since 2015 and currently serves as its chief consumer sales and marketing officer.
In this new role, Herrera will be responsible for the overall strategic vision and business plan execution for NCL, as well as expand his reporting line to now include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division.
With Herrara’s new appointment, Adam Malone will assume the role of chief marketing officer, while 15-year NCL veteran Michael Tomoleoni will now serve as the chief consumer sales officer.
Jason Krimmel will take on the newly created role of chief international sales and marketing officer, working closely with Herrera to further expand NCL’s international footprint.