Post-pandemic travellers are predicted to embrace pet travel, reunion trips, contactless experiences, culinary adventures and sustainable travel, according to Hilton’s new global trends report which examined how travellers’ needs and interests have shifted in the wake of the pandemic.
The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton showcases how the hotel group is evolving alongside the changing traveller, in areas such as fitness, spa, F&B, design, amenities and loyalty programmes.
The report looks at how app workouts and new fitness routines have changed people’s approach to where, when and how they exercise on-the-road; how the increased focus on wellness is evolving the spa and hotel experience; and how the home baking trend is translating into more demand for culinary adventures.
It also examines how 18 months in lockdown is driving a renewed passion for a healthy planet, from sustainable food sourcing to waste reduction; how DIY improvements, plant-crazed hobbies and working from patios is changing people’s perspective of hotel design; how the rise in pet ownership during the pandemic is leading to increased interest in pet travel and the development of hotel pet amenities, perks and more; as well as how the rise of loyalty programmes – across all sectors – is leading to better personalisation and benefits to customers.
As well, Hilton’s report highlights travel and behavioural trends among post-pandemic travellers, including a greater focus on convenience in their travels, like contactless check-in and check-out and digital keys. With a reimagined workplace and new routines and habits in place, travellers will also be looking to integrate wellness experiences into their travel plans.
People are anticipated to pack their passions, driving demand for new trends in fitness, culinary options and unique travel experiences. There is also a prioritisation of reunion and reconnection travel in 2022, with the pandemic having separated families and friends.
Beyond their inner circles, travellers are also expected to care more about sustainability and community efforts – and are looking to remain loyal to brands and companies that align with their values.
Read the full report here.