Philippine Airlines (PAL) has made it easier for travellers to pay in their preferred currency when shopping on the airline’s website by deploying Amadeus technology.
The Philippine national carrier is the first airline to deploy multi-currency pricing through Amadeus’ FX Box platform. International passengers shopping on the airline’s website can now choose to have the offer presented in their preferred currency, enhancing the shopping experience.
At the same time, the service allows the airline to control the exchange rates used. With the newly launched FX Box Platform, Philippine Airlines’ offers are repriced in the passenger’s currency based on direct access to highly competitive exchange rates.
Bart Tompkins, managing director, payments, Amadeus, commented: “Displaying the offer in the traveller’s currency drastically improves the shopping experience and boosts conversion rates. Imagine a US citizen who’s travelled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveller to compare the airline’s offer and make a decision when it’s priced in Japanese yen or Philippine pesos.”
Wilson H. Go, chief information officer, PAL, explained: “By working with Amadeus, we’ve made it easier for international travellers to book our flights in currencies they understand. Enhancing the traveller’s payment options with FX Box provides transparency and improves the experience of our travellers.
“Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome an increased number of international travellers on our nonstop flights within Asia, to North America, the UK, and the Middle East.”