Travel Technology SiteMinder launches new hotel distribution solution By TTG Asia / Posted on 1 June, 2021 7:01 SiteMinder has launched SiteMinder Multi-Property to set the new distribution management standard for modern hotel chains and groups, by giving revenue teams critical distribution controls in place of the obsolete features and high costs that typically come with legacy systems. The technology makes it possible for hotel chains and groups of all structures – from brands to clusters – to centralise the management and distribution of their rates, and easily onboard new hotel properties and staff. With SiteMinder Multi-Property, hotel chains and groups can enter rate plans once and have the details disseminated across all their properties – a scale that is unmatched by other distribution technologies due to SiteMinder’s open connections to 1,000 property management systems, channel managers, booking channels and hotel applications. Additionally, hotel chains and groups can use SiteMinder Multi-Property to launch enterprise-wide campaigns at a fraction of the time they used to, run continuous health checks of their set-up, and produce customised reports. In a statement, SiteMinder said that Multi-Property “comes at a crucial time as travel markets reopen around the world and hotels remain challenged by a resource and skills shortage”. “By simplifying the complexity involved with distribution for hotel chains and groups, SiteMinder’s technology will allow revenue teams to boost their efficiency, stay nimble and drive stronger revenue outcomes than ever before,” it added. Speaking on the reasons for creating SiteMinder Multi-Property, SiteMinder’s chief product officer, Inga Latham, said: “We’ve worked closely with revenue and distribution professionals for many years and know that, more than any other hotel segment, multi-property groups are held back by traditional technology and fragmented structures. Legacy distribution systems have imposed high costs and provided a vast array of features and functions, which often go unused. “SiteMinder Multi-Property lets hotel chains and groups manage their distribution on their terms. It gives them a greater capacity to innovate and compete with less time and resources. Consumer expectations have also increased over the past year and, with SiteMinder Multi-Property, hotel chains and groups can guarantee a smooth experience in the back-end to support the guest experience.” According to SiteMinder, Multi-Property is now being used by hotels in every region globally. Early adopters include Minor Hotels, Quest Apartment Hotels, TFE Hotels, Nesuto Hotels, and StayWell.